On-Page SEO for Drupal

On-page SEO is the most crucial method for improving Drupal website search ranking. It offers total control, doesn’t require technical expertise, is quick, inexpensive, and nearly free, and is an excellent starting point for enhancing your website’s online presence.

What is on-page SEO

The process of on-page SEO implements search engine optimisation techniques on your website pages to improve their ranking and attract more relevant keywords, aiming to attract more visitors to your website. Optimising the mentioned elements is a very simple task that can be achieved with POP, making it accessible to beginners.

• Meta Title
• Meta Description
• Headings and subheadings H1-H6
• URL slug
• Image optimisation
• Keywords
• Content aligned with Search Intent
• Internal Links
• UX and UI
• Website speed
• Mobile friendliness and mobile-first approach
• Accessibility
• Canonical tags
• Schema implementation

What on page SEO is not?

It involves activities such as link building, PR, social media, citations, and reputation management. It's important to remember that search engines prioritise useful, relevant content matching user search intent over keyword frequency. While meta tags alone may not boost your site, focus on user experience. On-page SEO is a great foundation, as it’s within your control. It’s not necessary to focus solely on On-page SEO, as link building is also crucial.

The tutorial begins here:

What you’ll need to SEO your Drupal website?

The text provides essential steps for optimising a Drupal website for search engine optimisation.

To optimise your Drupal website, first identify the desired page for SEO (home page or product/service page) and choose the perfect keyword for Google search. A subscription to PageOptimizer.pro (PageOptimizer.pro) and the POP Chrome Extension are recommended. A spare 30 minutes is also required. Choose a suitable plan and download the POP Chrome Extension.

The Drupal SEO toolkit offers a range of tools to simplify and optimise your Drupal website.

Drupal & POP

This tutorial enables you to demonstrate how to optimise a Drupal website using a combination of Drupal and Page Optimiser PRO (POP), which results in impressive SEO results more efficiently. It provides a detailed set of instructions on efficiently optimising your Drupal site.

What is POP?

Page Optimiser PRO is a powerful SEO tool that can significantly improve your Drupal website’s SEO strategy. It’s ideal for beginners and works seamlessly with Drupal. Page Optimiser PRO helps simplify the process of creating webpages for search engines like Google by allowing users to input keywords or phrases, and it will create an easy-to-follow SEO plan for their Drupal website.

Why use POP?

Page Optimiser PRO (POP) is ideally the most powerful tool for optimising a Drupal website’s SEO by calculating competitor page strategies to achieve top Google rankings. It uses an advanced algorithm to score your page against top competitors and creates a perfect content recipe. This helps you create or update the content in a best-practice SEO manner. If you follow the instructions, you will likely see an increase in impressions, ranking keywords, and traffic within a few weeks. If you don’t want to use POP, you can use the quick SEO method, which involves placing your keyword or phase in the H1, Title, and URL. However, this approach is not scientific and cannot guarantee increased traffic.

Drupal SEO Tutorial

This step-by-step guide helps master Drupal SEO, allowing users to optimise their websites like a PRO.

Preparation

Preparing for your Drupal website's SEO strategy is crucial before diving into it.

On-Page SEO Process Overview

The ON-page SEO is crucial in preparing your Drupal site for high-quality search rankings. It mainly consists of scoring your web page’s SEO, optimising your content, and adding the optimised content to your website. The process can be completed manually or with POP AI; you must transfer it to your Drupal website using your web editor. The On-page SEO process doesn’t have to be overwhelming, and with the right tools and POP magic, your Drupal site can rank higher in no time.

1. Score your page's SEO using POP

Using Page Optimiser PRO to evaluate your Drupal page’s SEO provides a clear path to enhance your site’s search engine visibility.

Login to your Drupal

To optimise your website builder, log in using Google Chrome and navigate to the desired SEO page.

Choose a keyword for your page

Choosing the right keyword for your webpage if you are already optimising for it.

Now, to Run POP on Your Page

To optimise a page in Page Optimiser PRO, log in and select “On Page Optimisation”. Entering the main keyword and up to three related keywords. You are choosing a language and region for ranking. Enter the URL and give it a visible name in the Page Folder. Select “Next” to receive your Content Brief Optimisation Score. Exploring the Content Brief section for SEO tips, and your POP Page Report is ready.

2. Step-by-step video tutorial on Drupal SEO with POP

The video tutorial simplifies Drupal SEO by breaking it down into manageable steps. To use Page Optimiser PRO AI Writer for on-page optimisation, open the Page Optimiser PRO report and click Start. There are three options for content generation: optimising and rewriting the currently written word count, creating new optimised content for the target word count, and selecting a custom word count.

The six steps to complete are to select the target word count, add suggestions for bold terms, italic terms, images, lists, forms, frequently asked questions, and table of contents, choose competitors as inspirations, and write the tone, author, and brand name. In the Page title area, determine whether AI should rewrite your titles.

Generating sub-headings sections in the Sub-headings section and adjusting them until satisfied. In the Main content area, choose AI to rewrite existing text or let AI generate new original text. You can also supply Page Optimiser PRO AI with examples of text you want to see on your page.

Click “Generate Main Content” and wait less than 5 minutes. Checking the Optimisation Score, which should improve to close to 100, indicating your pages are now SEO optimised. Download your optimised content piece from four options, plain text, html, .txt, .html, and .docx. An in-depth, step-by-step tutorial on using the Page Optimiser PRO AI writer can be found in the help centre.

‍3. Add your POP-optimized content from POP into your Drupal page

To optimise your POP-optimized content for maximum SEO benefits, you can transfer it to your Drupal page using various methods. The first method involves opening the AI Writer, downloading the article, and transferring it to your site. The second method consists in downloading the content as plain.txt or html.txt. To open the .html file in your Chrome browser, check the appearance of paragraphs, strong tags, headings, and rich content. If Drupal allows access to the HTML backend, you can copy-paste the HTML directly. The easiest method is to copy and paste the text directly from the browser into your Drupal editor.

4. Check the content using the POP Chrome Extension

To ensure your Page Optimiser PRO AI-powered SEO is reflected on your web page, use the Page Optimiser PRO Chrome Extension. To download the extension for free, open the Drupal editor on the page where you are working. A copy of the secret key for the report can be run inside Page Organiser PRO, or you can log in to your Page Optimiser PRO (POP) account with your credentials. Select the page run from the Page runs list that matches your editor and choose where you are editing. If using your website editor, click on Start Now, shown on the POP Chrome Extension. This extension will report your optimisation score, which should match the score within the POP AI.

The first POP SEO-optimized page using Drupal should now be ready.

The Drupal site has its own Page Optimiser PRO optimised pages, which can be done in under 30 minutes using Page Optimiser PRO. This step towards total site optimization makes your Drupal site SEO-friendly and ready to rank higher. Repeat this process for each important page on your website to maximise SEO traffic and convert it into customers.

Advanced SEO Bonus

Enhance your SEO performance with our advanced tips, incorporating these techniques into your arsenal to boost your online presence.

Bonus 1: Monitor your website using Google Search Console

Google Search Console is a tool that helps monitor your website's SEO performance by providing insights into how Google and other search engines index and rank your site. It is the best platform to measure growth in SEO metrics over time. Installing and learning the basics to track your SEO performance is recommended. A quick guide is provided to set up and use it.

Bonus 2: Set-up SEO Alerts using POP Watchdog

POP Watchdog simplifies setting up SEO alerts, ensuring your site's top-notch SEO performance. This easy-to-use feature keeps you informed about your site's SEO status, so don't miss out on this crucial tool.

What is POP Watchdog?

POP Watchdog is a distinctive POP feature that monitors your pages and alerts you when competitors or Google updates make changes.

Why is it important to set it up?

SEO is a continuous process, and competitors constantly improve. Watchdog helps ensure long-term optimisation by monitoring critical pages like revenue-generating ones. Users can schedule updates, such as weekly or monthly, and Watchdog will email them if there's any work to be done.

Bonus 3: Take the free Ultimate On-Page SEO Workflow course

The Ultimate On Page SEO Workflow course offers a free guide to mastering on-page SEO for your Drupal website. It covers the entire process of building a content silo using POP and your website builder. No sign-in is required to start the course. Start now and improve your Drupal SEO.

Frequently Asked Questions

This resource provides answers to common questions about SEO for Drupal websites.

Is Drupal SEO-friendly?

Drupal provides various modules that enhance a website's SEO by providing tools for optimisation. These make the website more visible and relevant to search engine algorithms, ultimately improving its search results ranking.

How does Drupal support SEO optimisation for websites built on its platform?

Drupal is designed to enhance SEO through its built-in features, such as SEO-friendly URL structures, content tagging capabilities, and accessibility-focused architecture.

What are some essential Drupal modules for optimising SEO performance?

Drupal's SEO modules, including SEO Checklist, Real-Time SEO, Google Analytics, Redirect, Pathauto, and Metatag, provide best practices, on-the-fly optimisation, performance tracking, URL redirect management, search engine-friendly URL creation, and page metadata addition, enhancing a website's SEO effectiveness and visibility.

How does Drupal's multilingual support contribute to SEO optimisation?

Drupal's multilingual features enhance SEO performance by catering to diverse language audiences and improving global reach. Websites can improve search engine visibility in different regions by translating content, installing Drupal in multiple languages, and using tools like the Translation Management Tool. Understanding multilingual and multiregional sites allows for targeted content optimisation.